Brazil is stepping into the spotlight—literally. Inspired by the global reach of Netflix, Embratur has launched a new campaign turning iconic filming locations into real travel itineraries.
From screen to sand, travelers can now explore some of Brazil’s most breathtaking coastal destinations featured in streaming productions.
Where to Go
Top destinations highlighted include:
- Jericoacoara – famous for its golden dunes and sunsets
- Fernando de Noronha – crystal-clear waters and marine life
- Lençóis Maranhenses – surreal lagoons between white dunes
- Praia dos Carneiros – one of Brazil’s most scenic beaches
Why It Matters
This trend, known as “set-jetting,” is driving travelers to visit destinations they discover through films and series. With Brazil now featured on a global stage, demand for beach destinations is expected to rise—especially among international visitors.
Plan Your Trip
With multiple destinations spread across Brazil’s vast coastline, planning is key.
The Brazil Airpass makes it easy to combine several of these locations into one trip—saving time and money while maximizing your experience.
Example itinerary:
Fortaleza → Jericoacoara → Recife → Fernando de Noronha
